"Aane de"

The fight between the multiplex owners and Film producers is finally over. So from next week new big budget movies will start pouring in. Well good news for movie lovers. But is it good news for the concerned parties as well...

There has been no big movie released in the last 2 months. Film producers were asking for an equal share of profits from the multiplexes for all types of movies which multiplexes weren’t agreeing to. There viewpoint was that they are in the expansion mode and the multiplex industry hasn’t matured enough to give away their extra profits as their operating costs are high. But the film producers were adamant on their demands and hence the standoff. Finally some sanity has prevailed and they have agreed on a middle path where producers will get slightly better margins, especially for the movies which become big hits.

So who’s got benefitted from this cat fight? I think the answer is NONE. There are good reasons for that..

1.       April-May period is generally been considered good for the movies as exams are over, there are holidays and people are in the mood of splurging. Hence, more scope for new releases.

For this face-off, no new movie has released in these 2 months which means that film industry as a whole has lost out on a good opportunity of good business.

2.       World Cup T20 has just started and with the success of IPL some multiplexes have already got deal with ESPN for live telecast. So it will impact the business of the movies.

3.       Schools and Colleges are also going to open soon with fresh session.

4.       Last but not the least, lot of big budget movies are going to release soon and they will release together thanks to this fight. They will certainly eat into each other’s profit share.

 Which means that Film Industry has lost as a whole. As for the moviegoers, they have discovered their old love in the meanwhile.....yes, I mean cricket. India lost important match to West Indies yesterday but still lot of cricket is left. So, let’s enjoy the double whammy and say “Aane De”