Monday, January 18, 2010

Costa, Washroom and Branding!!

Last weekend, I went to nearby mall to watch a movie. As there was some time left for the show, I thought of enjoying a cup of coffee. Costa has been one of my favourite coffee places. As I was heading for it, I got “nature’s call”. As I finished my stuff and reached for wash basin, there came a stocky built guy, who took just a few droplets on his hands and rushed out. All I could notice was a familiar looking black shirt. I thought what is the use of “pretending to wash hands” when he wasn’t.
Anyways I reached to my favourite coffee shop and guess what. The stocky guy smiled and asked, “what would you like to have sir”. All I could say, “excuse me” and kind of dragged myself out of the place. Costa didn't appeared the same for once. I walked half a km to reach “CCD” and had coffee at last.
While I was having my cup of coffee, I thought about the guy. Has Costa trained its employees well enough in terms of hygiene, is he an exception! Or maybe he was just rushing back to attend the customer. Well, whatever it could be, Costa will never taste the same!!

Sunday, January 3, 2010

Story of IDIOTS!!

Couple of years back a movie named “Hello” was released. The movie promos as well as posters claimed in bold, “Based on the bestselling novel, One Night at Call Centre”. Well I am quite sure, not even all the fans of that book watched the movie, as it was a dud at the box office. I thought what a loose story which couldn’t capture the imagination of audience for a week!
Cut to 2009. I read stories about Amir Khan’s most awaited movie, which is inspired by “5 point someone”. Being an Amir fan and knowing his skills for picking the right stories for his movies, I thought there’s something about this writer called..Chetan Bhagat. I made it a point to buy and read “5 point Someone” before the release of the movie and “loved it”. I even recommended the novel to my friends who did the same. I went on to read another novel by Chetan Bhagat and now have become a regular reader of him.
Recently I watched “3 Idiots” and I feel it’s one of the most intelligent movies ever made. It reminded me of instances of novel, but I never felt that I was watching the novel on the screen. The latest controversy of shedding tears over the credits have baffled me completely, for it was started by a writer, whose image and fan following has been increased by this movie. Lately, I heard Chetan has quitted the job to become full time screenplay writer. Well, let me tell you Chetan, going by the fate of Hello, not many movie buffs would have been thrilled by that. But yea, after watching “3 Idiots”, I would wait for your next film. And I only have one question to you, “If you were Vidhu Vinod Chopra” whose huge money was at stake on the movie, how would you have sold the movie. Would you have sold it on the name of the Super hit Jodi of Amir and Raju Hirani or on the name of the writer who has delivered “HELLO”......hello, give me a break!!
To sum up, I think Chetan has got lot of recognition and increased fan base because of “3 Idiots”. The more unnecessary noise he will make, it’s only going to harm his reputation. Well, this whole episode has at least proved one thing that the title of the movie is completely justified....as there are enough “Idiots” attached to this project.