Monday, January 18, 2010

Costa, Washroom and Branding!!

Last weekend, I went to nearby mall to watch a movie. As there was some time left for the show, I thought of enjoying a cup of coffee. Costa has been one of my favourite coffee places. As I was heading for it, I got “nature’s call”. As I finished my stuff and reached for wash basin, there came a stocky built guy, who took just a few droplets on his hands and rushed out. All I could notice was a familiar looking black shirt. I thought what is the use of “pretending to wash hands” when he wasn’t.
Anyways I reached to my favourite coffee shop and guess what. The stocky guy smiled and asked, “what would you like to have sir”. All I could say, “excuse me” and kind of dragged myself out of the place. Costa didn't appeared the same for once. I walked half a km to reach “CCD” and had coffee at last.
While I was having my cup of coffee, I thought about the guy. Has Costa trained its employees well enough in terms of hygiene, is he an exception! Or maybe he was just rushing back to attend the customer. Well, whatever it could be, Costa will never taste the same!!

4 comments:

Unknown said...

Good Raj. Keep it up !!!!!!

Anonymous said...

hw do you know tht the ccd guy wudnt have done d same!!!!more over dis kinda hygeine cannot be tought by any company...its persons attitude towards his job....anyways thanks for awaring us

Anonymous said...

waiting for your reply...RAJ!!!!!

raj said...

Well, ya u can argue about that...but let me tell u...never saw any Mc D guy doing sum untidy stuff...thats what big brands are made off...
Individual attitude is okay, but a work culture is what makes a brand and thats what I found missing!